BORO*MINI X THE KIND LABEL
BORO*MINI werd verliefd op de Moses manden van The KIND Label en ging daarom een samenwerking aan met dit prachtige fair-trade, kinder-lifestyle-label. Omdat we geloven dat we samen de wereld van onze kinderen mooier kunnen maken door te kiezen voor natuurlijk, duurzaam en fair-trade!
The Kind story:
We are a children’s lifestyle label that is fair-trade and colorful. No mass production; all of our products are handcrafted in Ghana, West Africa.
Our products are made for the youngest in the family; from birth till the age of 4. We make tiny things with the ambition to do good, not just to look good. The Kind makes our youngsters stand out with a purpose. Whether you’re buying the product because you love our story, because you have a connection with Africa(n crafts) or because you just love your little one to rock the vibrant colours; there is no wrong way of wearing The Kind.
Our mission is to work with Ghanaian micro producers and artisanal manufacturers, creating the opportunity for them to operate as part of a profitable value chain by providing new demands for their cultural crafts. At the same time we will make sure that we produce timeless products that are here to last.
Our vision is to achieve this by simply being fair and KIND to those we work with and to those we come across on this journey establishing our label, while always sourcing for new crafts and partners to join our network. We do this in a transparent way, which means that we will make sure that you can follow our steps and decisions from your home and influence them by sharing and liking.
“THE NEW COOL IS BEING KIND!”
Really… we should all just do it